Published by: World Tibet Network News, Thursday, Jun 06, 1996

From:sheffpub@bcn.net

Date: Thu, 6 Jun 1996 02:30:44 -0400

This list should be available from:

FIFTY CYBERCAFES CAN CONNECT THEIR CUSTOMERS TO THE BIGGEST ROCK CONCERT OF THE YEAR. DO YOU WANT TO BE ONE OF THEM?

This email is an invitation to selected cybercafe locations to participate in a unique event on June 15 and 16:

The Tibetan Freedom Concert Online.

Please take a few minutes to read this message. Then visit the website we've created for our cybercafe Event Partners at:

http://www.sonicnet.com/cyber

for more information on how to participate.

We hope you will join us to make this event a big success.

THE CONCERT

On June 15 and 16, twenty artists including

The Beastie Boys

The Fugees

Red Hot Chili Peppers

Yoko Ono and the Smashing Pumpkins

will perform in San Francisco at the Tibetan Freedom Concert.

The concert is being presented by the Milarepa Fund to raise awareness among young people around the world about the human rights abuses of the Tibetan people by the Chinese Government since 1949.

Radio stations around the country are promoting the event.

MTV is filming it for a special to air later. Westwood One is taping it for a radio special in August.

But the only way to connect LIVE to the concert is over the Internet.

That's why we're sending you this email.

HOW CYBERCAFES CAN PROMOTE THE EVENT

SonicNet is the exclusive online producer for the Tibetan Freedom Concert Event.

We are using the tremendous appeal of the participating artists to reach a global audience with the concert's message. This is a unique demonstration of the power of the Internet to educate and build awareness among a world-wide community.

Specifically, we are offering

1) CHAT with the artists and with concert-goers at 15 public PCs on-site

2) an exclusive RealAudio CYBERCAST of the concert.

We can support up to 1,000 simultaneous chat users -- and up to 4,000 simultaneous Real Audio listeners -- with the help of our technology and network partners.

But we want to reach many more than 5,000 people.

That's why we are making CYBERCAFES like yours the primary focus of our marketing, promotion, and press strategy.

Locations like yours can AMPLIFY the event -- by playing the concert over your stereo, putting chat on a big screen, or simply providing dedicated PCs for your customers to participate.

Locations like yours can build REAL communities by bringing people together to learn, communicate, and have fun.

And locations like yours will be the ONLY spaces where fans can be sure they'll be able to participate -- because we're giving our Event Partners dedicated access to Real Audio streams and chat channels.

If you are interested in participating, please register as a SonicNet Event Partner at our special website:

http://www.sonicnet.com/cyber

As one of our 50 Event Partners, we will supply you with materials and support including artwork for newspaper advertising, html pages for your server, a draft press release, and more.

We'll also add you to the list of participating locations which will be publicized all over the Internet.

Because of the complexities of this event, we are limiting participation to FIFTY locations around the world at this time.

If you'd like to be one of them, please register to be an Event Partner now. There are only two weeks left before the event, and there are a limited number of Partner spots left.

The Event Partner Registration site has more information on technical details, marketing ideas, and the Tibetan cause.

The next step is to visit there now.

We will publish our list of Event Partners on WEDNESDAY JUNE 5 for the first time and we will finalize the list of Partners on FRIDAY, JUNE 7, so please act quickly.

Thank you for your time. We are looking forward to your participation. Working together, we hope to use the power of the Internet to make this one of your most successful promotions ever.

Yours,

The SonicNet Team:

Nicholas Butterworth - Creative Director

Cheri Cheng - Promotions Director

Rich Masio - Communications Manager

Samantha Saturn - Marketing Manager

Mark Scarpa - Online Concert Producer

WEB RESOURCES:

Event Partner Registration Site:

http://www.sonicnet.com/cyber

Milarepa Fund Site:

http://www.milarepa.org

Tibetan Freedom Concert Online Site:

http://www.sonicnet.com/tibet

SonicNet Main Site:

http://www.sonicnet.com