"There we go again", a "transnational" daily newspaper to ensure the survival of the party. It won't be the usual newsletter, says Bonino.

ABSTRACT: Concise information on the initiative of the "radical" daily newspaper, after the presentation made by the party's secretary Emma Bonino. The article focuses particularly on the cooperation of a vast group of advertising artists, cartoonists, etc.

(CORRIERE DELLA SERA, October 22 1993)

ROMA - It's called "There we go again"", it costs 1.000 lire and will be for sale at least for five weeks. Among the contributors, who worked for free, prestigious artists such as Oliviero Toscani, Gavino Sanna, Massimo Bucchi, Sergio Staino, Adriano Sofri, Emanuele Pirella... What's it all about? Easy: it's the radical party's self-financing campaign. In other words, a daily (or almost) newspaper (it is published four times a week) created to circulate "transnational" news and other information you will rarely find in normal newspapers.

A few examples? The decisions of the U.N. Security Council, the conference on drugs or Kiev or Zagreb, the peace demonstrations in America. The justice problems in Europe. The elections in Ukraine. And, above all, the reasons for which it is worth joining the radical party, illustrated with photos, slogans, articles and cartoons from prime Italian advertising experts. A few anticipations: we will a picture of an empty electric chair, and a caption below it that reads, "Even in the most civilized society there is someone who sticks to the chair". The message is self-evident: join the racial party to fight against the death penalty. Or Gavino Sanna, on the same topic, to the judges who convict the defendant with the sentence "in the full respect of the law I sentence you to death" replaced with the sentence, "in the full respect of the human being I sentence you to live".

The daily, which has a circulation of 50,000, will be sold as from Monday in selected distribution sites. It will also be mailed to the 45.000 people who joined the radical party last year or sent a contribution in money. This is for the first twenty issues. The rest will be decided. The secretary of the party, Emma Bonino, explains: "The funds we have now allow us to publish only few issues, but we expect major results from this initiative. It is an actual self-financing campaign, to support the membership campaign, and one we shall continue only if there is a substantial number of subscribers". The idea of resorting to "heterodox" journalists and opinion-makers was advanced by the secretary herself: "The aim was distinguishing ourselves, so I thought: people have had enough of reading the usual political analysts, the usual experts. We need to talk as radicals, but without producing the usual newsletter. That's how I got the idea of asking advertisement experts, cartoonists and photographers, so as to ensu

re the survival of the party. "The usual nuisance?" Why else call it "There we go again"?

Translator's notes

BONINO EMMA. (Bra 1948). President of the Radical Party, former member of the European Parliament, as of 1976 member of the Italian Parliament. Among the promoters of the CISA (Information Centre on Sterilization and Abortion) and active militant in the campaign against clandestine abortion. She was tried and acquitted in Florence. Participated in the conduction, on a national and international scale, of the campaign on World Hunger. Among the founding members of "Food and Disarmament International", promoted the circulation of the Manifesto of Nobel Laureates.