Paola Buonadonna, BrusselsConsumer power is likely to be added to the agenda of the
intergovernmental conference in the wake of the BSE crisis, which
saw a collapse in beef consumption throughout Europe.
Consumer Affairs Commissioner Emma Bonino is working to ensure
that the EU does more to incorporate the needs and concerns of
consumers into its work.
Bonino said: "We need a legislative framework. The Maastricht
treaty does not really envisage a strong EU competence on
consumer issues. The intergovernmental conference revising the
treaty could be the opportunity to address that.
"Living is not a safe activity. But people are entitled to
reliable information in order to make their own choices. the BSE
issue has demonstrated that if you do not involve them in policy
decisions, you only allow them to react emotionally after the
event".
Bonino also suggested that meetings of scientific experts were
not enough to reassure consumers on the beef question. She has
set up an inter-service group to pool information from every
Commission department.
Having met twice, its first report will contain a list of simple
guidelines for consumer information.
"The aim is to translate scientific jargon into something people
can understand", said Bonino. "It is essential to reduce panic
levels as well as concrete health risks, and get people to feel
in control again. We have been told that milk and dairy products
are safe. Gelatins, if treated in a certain way, are safe. As we
collect this information, we will disseminate it through the
media and to consumer organisations".
According to one Commission official, the BSE incident had
dramatically highlighted the lack of a rapid-response body within
the EU capable of dealing with such emergencies.
A lack of co-ordination was apparent from the first days of the
crisis. the hasty announcement of a beef export ban by
Agriculture Commissioner Franz Fischler was made before the
decision had been agreed byu all commissioners.
If the interservice group established by Bonino to deal with the
beef crisis is a success, it may be adopted permanently to fulfil
the need for a rapid response.
Measures to improve the lot of the European consumer have been
praised by MEP Paul Lannoye, a member of the environment, public
health and consumer protection committee, said: "It is
hypocritical to talk about consumer hysteria. People were
suddenly faced not only with the potential nightmare of infection
but with the disgusting truth of what animals had been fed, and
of the cavalier methods used by the industry.
"You do not have to be an environmentalist to get upset about
herbivores being fed carcasses".